Sometimes service people make things more difficult than they have to be.Take online marketing for instance. Marketing is quite simple when you solve down to it: discover the psychological value inherent in exactly what you sell and provide it in a memorable way that distinguishes you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blogs, know that we advise video as the best method to achieve your marketing objectives.Delivering an unforgettable, separated message highlighting the emotional value of your brand. Follow the patterns, and you understand Video is spreading across the Web like wildfire.The issue is much of it is boring, uninteresting, and pre-packaged.
Great Video Starts with Words
The best place to start is at the start, and whatever starts with WORDS. We do not reside in the Golden era of Expression. The interaction period generated by the Internet and its social media craze has created a Tower of Babble. The eloquence, clarity and psychological impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by immediate messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or appropriate.
If you can't articulate your message in some significant way then you remain in difficulty from the 'outset.' You might believe this is old-fashioned, but words DO have meaning. The blurring and confusion of what makes marketing and sales various has actually resulted in a generation of company owner and executives who can not produce or provide a carefully crafted statement of who they are, what they do, and why customers ought to care.
You're Taking a look at the Wrong Information
There are limitless short articles, stacks of statistical analysis, and many essays and white documents on how organisation must use the Web to its benefit. The majority of company writing concentrates on high profile significant corporations as the source of competence and savvy business method. The problem is the majority of these big businesses are badly run and artistically and intellectually bankrupt. Most are working on past successes from a bygone period and consumer inertia. In the end, industry has to do with power and cash, not proficiency and development. Exist exceptions, of course, but the fundamental here is that you have to look more carefully at what actually works and why that is unless you have endless stacks of loan readily available to bury your competition and flood the airwaves with endless repeated drivel that leaks into audiences' awareness like some alien mind-altering drug.
Kinetic Typography an exciting, innovative video technique that combines the power of sight and sound to provide a significant, remarkable message based upon the power of words.
The method has its origins with motion designers who took famous movie monologues and animated the words of the script to provide visual focus. It's a basic concept, but tricky to carry out, when done well, it's a powerful method for delivering a marketing message. It's a method that will access both the verbal and visual memory centers of your audience's brains and create the brand recognition that is the objective of every marketing initiative.
Why Kinetic Typography Functions
Kinetic Typography penetrates the consciousness due to the fact that the dynamically presented spoken and composed words serve as mnemonic gadgets strengthening each other. The visuals alone will not make up for any deficit in the script. Your words produce a language framework that specifies your brand; it produces the context within which you can interact with your audience, and it enables you to take ownership of those words thereby restricting your competitions' ability to feed off your marketing efforts. In other words, words have significance, words can move you, move you to action, and isn't that exactly what marketing is all about?